Curated research and articles on the Work Tech market, economy, VC funds, and helpful perspectives for founders on funding and growing a startup.
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Building a growth marketing team the right way 2023-02-14A solid growth marketing team will be instrumental in driving your next phase of growth, so it’s
Should founders announce down rounds? This PR expert says you have nothing to hide 2022-08-23 https://techcrunch.com/2022/08/23/should-founders-announce-down-rounds-this-pr-expert-says-you-have-nothing-to-hide/ Down round news may not be a slam dunk
Pitching your startup? Here are the red flags that journalists see 2022-07-14 https://sifted.eu/articles/startup-red-flag-journalist/ No, I will not join your content marketing team. Pitching your startup?
Startups Strive to Reach Scale Amid Economic, Financial Headwinds 2022-07-07 https://www.wsj.com/articles/startups-strive-to-reach-scale-amid-economic-financial-headwinds-11657205989?mod=pls_whats_news_us_business_f Three startup founders explain what it takes to scale a cloud-based software company.
Does freemium actually work? Five things we learned from our panel 2022-06-15 https://sifted.eu/articles/sales-freemium-growth-scaling/ Does product-led growth always mean giving away your product for free? Does
What B2B Sellers Can Learn from How D2C Brands are Scaling and Converting Leads 2022 03 16 https://about.crunchbase.com/blog/b2b-sellers-learn-from-d2c-brands/ This article is part of the Crunchbase
Traditional B2B Sales and Marketing Are Becoming Obsolete 2022 02 01 https://hbr.org/2022/02/traditional-b2b-sales-and-marketing-are-becoming-obsolete In a survey of over 1,000 B2B buyers engaged in a complex purchase,
How is VC financing affecting your startup’s go to market strategy? 2022 02 01 https://www.calcalistech.com/ctechnews/article/hkptd00lcy “On the one hand, venture capitalists are known for their
How optimizing presales productivity can help startups multiply revenue growth 2021 12 10 https://techcrunch.com/2021/12/10/how-optimizing-presales-productivity-can-help-startups-multiply-revenue-growth/ CROs will often try to brute-force growth by adding more sales
How can tech startups focus on sustainability as well as growth? 2021 11 03 How can tech startups focus on sustainability as well as growth?
4 Must-Know Tips For Building A High-Growth Startup 2021 11 01 https://about.crunchbase.com/blog/4-must-know-tips-for-building-a-high-growth-startup/ This article is part of the Crunchbase Community Contributor Series. The author is
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