What does marketing mean when your business is at an early stage?
When should you dedicate resources to it? and how much?
How do you lay the foundation for marketing to scale as the business scales?
Where should you focus your marketing when the competition has more budget $$?
You’ll get these questions answered and more from two of our mentors that have been there and done that.
Todd Grierson led BambooHR demand generation during one of its most aggressive periods of growth, he since moved into lead Strategic Initiatives and GTM partnerships. He’s been marketing in high-growth environments his whole career and his time with BambooHR aligns with their movement to a market share leader in core HR for the SMB.
Yair Riemer is CEO at Intoo USA. He joined Intoo via its acquisition of CareerArc, where he was CMO and then President of Career Transition Services. CareerArc had a reputation as a scrappy innovator that redefined social recruiting and then disrupted the outplacement industry by shifting delivery to an on-demand SaaS model.
Todd and Yair will start with a few minutes to frame the conversation and then take all of your questions.